The ONCE label is reserved for wines made in conjunction with some of the world's most respected Sommeliers. Eric Lilavois, COO of the Thomas Keller empire (French Laundry, Per Se, etc), is involved, as is Danny Meyer, known for Union Square Cafe. Mark Williamson of Willi’s Wine Bar and Maceo in Larry Stone of Rubicon and Daniel Johnnes of restaurant Daniel in From the winery: "ONCE a year we sit down with the nation’s best sommeliers to discuss and blend their version of a perfect wine for their restaurant’s specific cuisine".